Fendi is an international fashion brand originating from Rome . The concept of this shop is to take a walk through the evolution of the shop design of Fendi.
In this project , the ideas are more futuristic where the linear element originally of Fendi is broken and transited into more fluid curves . The evolution is depicted with aid of a dramatic entrance that dates back to the past – a roman concept of window leading to an arched entrance. The entrance area display is very linear and simple . The arched entrance cladded with mirrors and plexi glass has a very modern outlook. It also houses two columns . This also acts like a transition into a different space .